Case Study: The Avengers

The Avengers (2012) Based on Marvel Comics

 

 

The Avengers could have also been promoted by some of the Heroes in the film previously being in films which only featured them; giving the audience a sense and feel of the characters already maybe making them want to watch a film with all of them in it.

·         “‘Iron Man”

·         “Captain America”

·         “The Incredible Hulk”

·         “Thor” which also featured Loki

 

Tony Stark/Iron man – Robert Downey JR

Steve Rogers/Captain America – Chris Evans

Bruce Banner/The Hulk – Matt Ruffalo

Thor – Chris Hemsworth

Natasha Romanoff/Black Widow – Scarlett Johansson

Clint Barton/Hawkeye – Jeremy Renner

Loki – Tom Hiddleston

Nick Fury – Samuel L Jackson

 

 

Directed by Joss Whedon

Produced by Kevin Feige
 

Distributed by Walt Disney Studios Motion Pictures

Released May 4^th 2012

Official Trailer uploaded by Marvel on YouTube on 11^th October 2011 has 19,261,951 Million views

There are Tony Stark/Iron Man memes that are created by the audience

On IMDb the rating for Avengers was 8.3 out of 10 from 473,281 users

http://marvel.com/avengers_movie/

Website where you can find more out about the main characters in the film and interact slightly
You can download screensavers, twitter backgrounds, facebook covers, apps and other different things you can download to use

Budget: $220,000,000 (estimated)

Opening Weekend: $207,438, 708 (USA) (4^th May 2012)

Gross: $623,279,547 (USA) (28 September 2012)